While reading chapter 4 I noticed that a lot of the information compounded on some of the topics in chapter 3. More specifically chapter 3 discussed the use of polls in order to discover peoples beliefs and values. Chapter 4 talks about using your knowledge of these values to establish your own set of values that should reflect those of the people observed. By establishing a mission statement that reflects the views of the specific group of people, that group of people in turn identifies with the organization. Therefore I think that it's important to include Safe Harbor's mission statement on something visible to the public. People will be able to identify with the mission statement because the value of safety and fairness are universal among everyone. For this reason I also think that it may be a good idea to come up with our own mission statement, this would have to be separate from safe harbors so not to cause confusion among viewers. We are also at an advantage in that according to frameworks our value is at "Level One" or a primary value. This means that people hold it to be very important and direct more attention to it as a result. This chapter also discussed the use of storytelling in order to convey a specific meaning. I think that this is going to be our strongest asset, as discussed in class no other technique makes people more emotionally moved. The use of a personal story puts a "face" on the problem and shows people what had been endured in the case of domestic abuse. This is better than a statistic because people are able to identify with the storyteller and feel empathy for them. In combination with fitting music, this can be a very powerful persuasive mechanism. An example of this can be seen in the commercial with Sarah McGloughan where she discusses the problem of animal abuse and neglect. In combination with pictures and music it is so moving that many others and myself must change the channel.