Chapter one of the textbook offered insight into the basic foundations of non-profit communications. I think that it is important to continue referencing this while our class tries to come up with ideas for Safe Harbor as our project is non-profit as well. Chapter one had pointed out that non-profit organizations can have several advantages. One of which is that people do not feel pressured as they would if an organization was trying to sway them for money. Another advantage discussed in the text was that non-profit organizations are generally trying to make the world a better place, this immediately casts the organization in a positive light. Accordingly a reoccurring theme in this chapter is to keep the organizations values in mind at all times. This helps to shape the goals that the organization will strive for and will serve as the backbone by which the group functions. By making these goals and values apparent to others the organization is better able to convey what they stand for and will help to gain others support for their cause. Another important factor to consider in the start up of a non-profit organization is the allocation of money. I believe that in order to make money you have to spend money and the best way to do this while starting up is through advertising. By advertising the organization the group is able to then gain more support from volunteers, policy makers, other organizations, ect. as well as raise awareness of the problem at hand.