TNN Ch. 3

            In chapter 3 of The Networked Nonprofit, the use of social networks and their influence within society is discussed. Social networks act as an extension of the social life one experiences within the real world. As a result we have entered a new age where people are connected more than ever. This new level of connectivity has accelerated the pace in which we move. Therefore if companies were able to successfully integrate the use of social networks into their business it would make a significant improvement. Social networks also have the potential to dramatically influence society, this is because nearly everyone uses some sort of social media, be it Twitter, Facebook, etc. This enables the social network to reach a large audience. Like other companies, social networks are constantly innovating and reinventing themselves, as a result companies using these social networks need to also innovate in order to keep up. In regard to nonprofits, social networks enable people to easily link together to fight for a similar social cause. Social networks can contain specific pages which can represent your topic of interest. This speeds up the ability of people to link resources together and in turn can make a difference faster. Nonprofits also have an advantage over other businesses when using social networks in that people are motivated to join behind a specific cause, while the same may not be true for a particular product.