Wednesday, October 19, 2011

Networked Nonprofit Ch. 1

      Chapter one of the new book entitled The Network Nonprofit deals with the basic concept of just that, a network nonprofit. An initial example the book uses is that of the Surf Rider Foundation which worked to bring about major reforms in the cleanliness of our beaches. Networked nonprofits involve linking people together with similar beliefs in order to achieve a common goal. In doing so these organizations are able to greatly broaden there scope of focus and reach a greater number of audiences. This chapter also addresses the ever expanding field of social media. The use of new websites such as Facebook allows networked nonprofits to reach other organizations more easily in hopes of working together. Social media also allows networked nonprofits to reach out to a greater number of people in order to gain both awareness and support for their cause. An important thing to keep in mind while using social media however is to remain professional when representing your organization. This can be overseen at times when using sights such as Facebook, which tend to be regarded as more informal than say a press release. The book goes on to point out certain misconceptions when regarding social media. One of which was the perceived lack of importance of face to face interactions. While social media is able to effectively reach a large range of audiences nothing undermines the power of personal interaction. In doing so you are showing the client that you care about them enough to be there, that they are not just a contact on an email address. Going along with this is the importance of conversations amongst people in order to bring about social change. An example the book uses is how over the past couple decades littering has become socially unacceptable. People are more likely to be influenced by a family member for instance describing the importance of not littering rather than a commercial. The best way to influence these conversations is through networking, be it through personal relationships or social media, once an idea catches fire it can rage on relentlessly.

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